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| Strategy
and Tactics Evaluation Process (STEP) |
STEP
(Strategy and Tactics Evaluation Process), is BTI's
proprietary approach for the Assessment, Formulation
and Implementation of Business Strategies. Step
integrates the best strategic concepts and approaches
that have emerged over the past couple of decades.
Its main characteristics are: |
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Dynamic
and flexible, to incorporate both planned and emergent
strategies |
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Participative,
at an executive and line management level |
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Action and
results oriented, tying goals and strategies to
specific and feasible actions |
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Market oriented,
through SEP (Strategic Excellence Position) concept |
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Emphasis on
implementation, to ensure that the formulated strategy
achieves results |
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STEP
is a process designed to enhance the ability of
the participating executives to think strategically
and creatively about their business. They escape
the limitations of traditional patterns of thought
and action, and through implementation achieve strategic
success. |